Commercial

        Conventions and Codes in Nike commercials include the symbolic swoosh, added with a "JUST DO IT" slogan. This slogan sparks the media to just go for it. Also to accomplish goals and reach new heights. In the commercial the props are always angled to show the Nike symbol to let the audience know it is a Nike commercial, even without stating the name. The symbol has become universal so they know. The commercial can sometimes include ethos- showing famous athletes. Actors and even signers as a way to show that everyone, even the richest, sport Nike wear. And so do everyday civilians. We had to use all of our own props. We struggled to get some of the things but we pulled through.

This is the commercial we shot at the beginning of the school year. That meant we were new to this and had no idea how to do this. We did this on campus so we weren't that lost, if anything we could just go to class and ask for help. This commercial is for the Nike brand. It advertises things such as shoes, clothes, and a water bottle. It shows the flexibility and usefulness of their products. We used conventions such as close-ups, tracking shots, etc. My group and I came together to organize our ideas. We put together the locations of shooting, the props, costumes, schedules, and our back-up plan for our project. By doing so we got ready for shooting and prepared for everything.